My Roti Place

Case Study

Full Branding / Restaurant Design

My Roti Place

My Roti Place, a new restaurant chain opening in the heart of downtown Toronto, came to us needing a fresh, non-traditional look for their trendy take-out spot.  We provided full branding for the business, from interior design and signage for the establishment, to logo development and web presence. With a simple and direct approach, we created a bold and colourful, streamlined look that captured customers.

Ensuring logos, photos, graphics and content are consistent with the brand across all areas. Within just four months, the store was such a success that they were able to open more locations in Toronto.

My Roti Place features modern Indian cuisine, letting customers build their own custom wrap starting with roti and fillings and choosing curry and spice level.

Since the name was simple and direct, we took that approach for the branding. The logo is a bold, yet simple brush mark that sets the tone for the rest of the identity. To balance this out, the rest of the identity is clean and simple, keeping a big emphasis on the contrast between elements.